During the last week, Smoothie King Franchises has publicized their collaboration with New Orleans Saints tight end Jimmy Graham. What exactly does this mean, you may ask?
Jimmy Graham will be a modern day poster boy for the New Orleans area by advertising the blends created by Smoothie King. Graham will be featured in several commercials aired in the New Orleans area as well as giveaways and contests.
The tight end has been a long time enthusiast of the products Smoothie King has on their menus, as well as being the influence for a promotional smoothie he created called the Gladiator Jr. The smoothie offers a protein punch containing 100% of children’s vitamins and minerals.
Smoothie King will also advertise a formula entitled The Graham Slam, which enables “enhancers” at a low price to further customize individual drinks. There will also be several events in which patrons of the smoothie drink chain will be able to sign up in specific stores or on the web to win Graham’s memorabilia. Up for grabs will be an autographed helmet, jersey and/or football.
The fire starter’s local charity, Boys Town Louisiana, is receiving much needed support from Smoothie King. The franchise will donate profits to help children and families attain optimal health services around the local area. The teaming up of Graham and Smoothie King is bound to be an assured achievement for both the tight end and the franchise.